About this tool

WilloSend is a comment-to-DM automation platform built for creators, coaches, and course sellers who want to turn Instagram engagement into leads and sales.
When a follower comments a keyword on your post or reel, WilloSend instantly sends them a personalized direct message with your link, freebie, or offer.

What WilloSend Does

WilloSend connects to your Instagram Business or Creator account via the official Instagram API and automates your DM funnel using three core modes:
Grow — Convert comments into followers, email subscribers, or newsletter signups.
Book — Turn engaged followers into booked calls, consultations, or appointments.
Sell — Drive comment-triggered DMs straight to product pages, checkout links, or digital downloads.

Key Features

Comment-to-DM automation triggered by keywords on posts, reels, and stories
Instagram DM automation built for compliance with Instagram's messaging policies and 24-hour messaging window rules
Multi-tenant architecture supporting agencies and multiple client accounts
Pre-built funnel templates for creators, coaches, and course sellers
Real-time Instagram lead generation without third-party chat widgets
Simple flat-rate pricing — no per-contact fees or hidden tiers

Who It's For

WilloSend is built for Instagram creators in the newsletter, coaching, course, and digital product spaces who want a lightweight ManyChat alternative focused specifically on comment-to-DM automation rather than complex chatbot building.

Why WilloSend

Most automation tools are built for broad chatbot flows. WilloSend is purpose-built for one high-converting use case: turning Instagram comments into direct, personal conversations that move people down your funnel — fast, compliant, and without the learning curve.