About this tool

WHY.™ is a self-serve conversion diagnostic built on the Decision Friction Model, a 7-point structural audit framework for SaaS marketing content. Paste any email, landing page, cold outreach message, or changelog and get a friction score, the named failure pattern, and a rebuilt version scored against the same framework.

Built from a library of 59 real SaaS teardowns, where the average original score was 3.4 out of 10 and the average rebuilt score was 9 out of 10 after applying the framework.

Free for the first 3 analyses, no signup required. Then $19/month for unlimited audits, rebuild suggestions, and saved analysis history.

Built for lifecycle marketers, PMMs, CROs, and growth leads at B2B SaaS companies.